The Transformative Power of AI in Marketing FMCG

This study examines the application of artificial intelligence (AI) in marketing fast-moving consumer goods (FMCG). Through a comprehensive literature review, key findings and insights from relevant studies are synthesized. The reveal that AI-driven strategies, such as word-of-mouth communication personalized recommendations, significantly impact behavior decision-making. AI enables advanced retail analytics, customer segmentation, multichannel management, leading to enhanced FMCG strategies. Additionally, highlights importance ethical considerations, data privacy, integration with traditional channels. research underscores potential transforming landscape, while emphasizing need for ongoing on acceptance, performance evaluation, long-term sustainability.